What is eCMP, CPC, CTR?

If you run ads (ex Google Adsense, Chitika or Bidvertiser) in your website or blog, you might have noticed eCPM, CPC and CTR.
Here is the explaintion of the terms.

• eCPM - Effective cost-per-thousand impressions. Earnings per 1000 impressions. Cost to show your ad a thousand times in your website.
• CPC - Cost Per Click (How much will you earn per click). Basically CPC cost is determined by the advertiser. Advertisers will pay more per click for sites with niche content.
• CTR - Click through rate (measure of how often users click on your ads). If your ad receives one click for 100 views, you are said to have a CTR of 1% or .01.

Your revenue in Adsense and other affiliate programs depends on lots of factors. Traffic is one of the important factor, the more people visit your site the, more ad clicks and revenue. Another important factor is the quality of your post content, the visitors may return to your website/blog if your article brings benefit to them and you write it by yourself.

Posted in: CPC, CTR, eCPM, make money online, MMO