If you run ads (ex Google Adsense, Chitika or Bidvertiser) in your website or blog, you might have noticed eCPM, CPC and CTR.
Here is the explaintion of the terms.
Here is the explaintion of the terms.
- eCPM - Effective cost-per-thousand impressions. Earnings per 1000 impressions. Cost to show your ad a thousand times in your website.
- CPC - Cost Per Click (How much will you earn per click). Basically CPC cost is determined by the advertiser. Advertisers will pay more per click for sites with niche content.
- CTR - Click through rate (measure of how often users click on your ads). If your ad receives one click for 100 views, you are said to have a CTR of 1% or .01.